Privacy Policy
IntelaMetrix Holdings, Inc.
IntelaMetrix Holdings, Inc. ("IntelaMetrix," "BodyMetrix," or "the Company," collectively referred to as "we," "us," or "our") operates the BodyMetrix Ultrasound System platform, including our eCommerce storefront and associated web properties (collectively, the "Platform"). This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the rights you have over your data.
By accessing or using our Platform, you agree to the practices described in this policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. If you are a California resident, please see Section 9 for your CCPA / CPRA rights.
1. Information We Collect
We collect the following categories of personal information. Body composition measurement data generated through the BodyView software is stored locally on your device only and is never transmitted to or accessed by IntelaMetrix. See Section 2 for details.
| Category | Examples | Purpose |
|---|---|---|
| Identifiers & Contact | Name, email, mailing address, phone number, account username | Order processing, account management, customer support |
| Commercial / Transaction | Purchase history, device orders, subscription records, items viewed or added to cart, wishlist items, and past transactions including returns, exchanges, and cancellations | Order fulfillment, dunning, subscription management |
| Financial Data | Payment card data processed by our Payment Platform | Payment processing — raw card numbers are not stored by IntelaMetrix |
| License Validation Data | IP address, device/machine identifier, license key, software version, OS version, validation timestamp | License enforcement, anti-piracy, fraud prevention, software update eligibility |
| Device & Usage Data | Browser type, pages visited, click events, session data | Platform analytics, security monitoring, storefront improvement |
| Geolocation (IP-derived) | IP-derived location, shipping address | Shipping calculation, tax compliance, fraud prevention |
| Communications | Support ticket content, email correspondence | Customer service, product improvement |
2. Data We Do NOT Collect — Local Software Clarification
Body composition measurement data generated through the BodyView software is stored exclusively on your local PC and its local database.
IntelaMetrix does not transmit, receive, access, store, or process your body composition readings, client records, or measurement outputs in any way. This data never leaves your device. IntelaMetrix has no ability to view, retrieve, or share your measurement data.
The BodyView software does make a periodic network call to IntelaMetrix servers for license validation purposes only. That call transmits the License Validation Data described above. No measurement or client data is included in or appended to that call.
Responsibility for the security, retention, and appropriate use of locally stored measurement data rests entirely with the individual or organization operating the BodyView software. All users, including professional Providers using the software in a commercial or professional context, are governed by the IntelaMetrix Master EULA.
3. How We Collect Information
- Directly from you when you place an order, create an account, or contact support.
- Automatically via cookies, pixels, and server logs when you navigate our eCommerce storefront.
- Via license validation network calls when the BodyView software checks out a license against our servers.
- From third-party platforms we integrate with: our eCommerce Platform (storefront), our CRM (customer management), our fulfillment provider, our operations platform, and our Payment Platform.
4. How We Use Your Information
- Process and fulfill device and subscription orders.
- Manage your subscription, including dunning and renewal communications.
- Validate and enforce software licenses to prevent unauthorized use.
- Provide technical support and product updates.
- Send transactional emails (order confirmations, shipping notifications).
- Send marketing communications where you have provided consent. You may opt out of promotional emails at any time by using the unsubscribe link in any marketing email we send. Opting out of promotional emails does not affect transactional emails such as order confirmations, shipping notifications, or account-related communications, which we may continue to send.
- Detect fraud, prevent unauthorized access, and maintain platform security.
- Improve our Platform through aggregated, de-identified analytics. As IntelaMetrix transitions to the BodyMetrix App cloud platform (expected within approximately nine months), use of the Platform will be subject to the IntelaMetrix Master EULA, which includes rights for IntelaMetrix to use de-identified and aggregated data for artificial intelligence and machine learning model development. Individual users are not identified in this process.
5. How We Share Your Information
IntelaMetrix does not sell your personal information for money. We may share your information with the following service providers:
- eCommerce Platform — storefront and payment infrastructure.
- Payment Platform — payment processing.
- Fulfillment provider — order fulfillment; shipping carriers (UPS, FedEx, USPS).
- CRM and marketing automation platform.
- Operations platform via cloud computing middleware — operational data management.
- License validation infrastructure — IntelaMetrix-operated servers; license data is not shared with third parties.
- Law enforcement or courts — when legally required or to protect our rights.
- Successor entities — in connection with a merger, acquisition, or asset sale.
All service providers are contractually bound to use your data only for the purposes we specify.
6. Cookies & Tracking Technologies
- Essential cookies — required for storefront function (eCommerce session, cart).
- Analytics cookies — page visits and behavior patterns (anonymized).
- Marketing cookies — only where you have provided explicit consent.
You may control cookie preferences through your browser settings or our cookie consent banner. Disabling essential cookies may impair storefront functionality. We honor Global Privacy Control (GPC) signals as valid opt-out requests for analytics and marketing cookies. Other than GPC, we do not currently recognize or respond to Do Not Track (DNT) signals transmitted by web browsers, as there is no consistent industry standard for DNT compliance.
7. Data Retention
| Category | Retention Period |
|---|---|
| Transaction records | 7 years (tax and regulatory compliance) |
| Account data | Duration of active subscription plus 2 years |
| License validation data | 2 years from last validation event. Operational telemetry (device serial, OS type, last usage) retained indefinitely for platform integrity and licensing purposes. |
| Marketing consent records | 5 years from last interaction |
| Support communications | 5 years from resolution |
| Body composition / measurement data | Not retained by IntelaMetrix — stored locally on user device only |
8. Children's Privacy
Our Platform is not directed at children under 16. We do not knowingly collect personal information from individuals under 16. If you believe a minor has provided us information, contact us immediately at privacy@BodyMetrix.com and we will delete it promptly.
9. California Consumer Rights (CCPA / CPRA)
If you are a California resident, you have the following rights under the CCPA as amended by the CPRA. Residents of Virginia, Colorado, Connecticut, Texas, Oregon, and Montana have similar rights under their state privacy laws. Canadian residents are entitled to rights under PIPEDA and Quebec Law 25, including access, correction, and objection to processing. EU and UK residents retain rights under GDPR and UK GDPR respectively.
| Right | Description |
|---|---|
| Right to Know | Request the categories and specific pieces of personal information we have collected about you in the past 12 months, including sources, purposes, and third-party disclosures. |
| Right to Access | Obtain a copy of the specific personal information we hold about you, free of charge, up to twice per 12-month period. |
| Right to Delete | Request deletion of personal information we collected from you, subject to legal exceptions. Note: deletion requests cannot be processed while an active subscription is in place. |
| Right to Correct | Request correction of inaccurate personal information we maintain about you. |
| Right to Opt-Out | IntelaMetrix does not sell your personal information for money. We may share limited analytics data with advertising platforms where you have consented. Opt out via the "Do Not Sell or Share My Personal Information" link in the footer. |
| Right to Non-Discrimination | Exercise any of the above rights without fear of denial of service, different pricing, or other discriminatory treatment. |
9a. Additional Rights — EU, UK, and Canadian Residents
If you reside in the European Economic Area (EEA) or the United Kingdom, you have the following additional rights under the GDPR or UK GDPR:
Right of Portability
You have the right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format and, where technically feasible, to request that we transmit that information directly to another controller.
Right to Object to Processing
You have the right to object to our processing of your personal information where we rely on legitimate interests as our legal basis. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances, such as while a correction request is being assessed.
Right to Withdraw Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Complaints
If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the data protection supervisory authority in your country of residence. For EEA residents, a list of supervisory authorities is available at: edpb.europa.eu
For residents of Canada, you have rights under PIPEDA and Quebec Law 25, including the right to access, correct, and object to the processing of your personal information. You may contact the Office of the Privacy Commissioner of Canada with complaints.
10. How to Submit a Privacy Request
- Email: privacy@BodyMetrix.com
- Web form: https://bodymetrix.com/pages/privacy-request
- Toll-free: 916-840-0096
We verify your identity before processing requests. Responses are delivered within 45 days; we may extend by an additional 45 days with prior written notice. No fee is charged unless a request is excessive or repetitive.
Authorized Agent. You may designate an authorized agent by providing written permission and the agent's identification. We reserve the right to deny requests from agents who do not provide sufficient proof of authorization.
11. International Data Transfers
IntelaMetrix Holdings, Inc. is based in the United States. If you access our Platform from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, which may not provide the same level of data protection as the laws in your country of residence.
If we transfer your personal information from the European Economic Area or the United Kingdom to a country not recognized as providing an adequate level of data protection, we will implement appropriate safeguards, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent instruments approved by the relevant UK authority.
By using our Platform, you acknowledge that your personal information may be processed outside of your country of residence in accordance with this Privacy Policy.
12. Contact Us
IntelaMetrix Holdings, Inc. — Privacy Team
2010 Elkins Way, Suite 2, Brentwood, CA 94513
privacy@BodyMetrix.com
916-840-0096
13. Policy Updates
This policy is governed by the laws of the State of Delaware. This policy will be updated at least annually. Material changes will be communicated via email to registered account holders at least 30 days before taking effect. The effective date at the top reflects the date of the most recent revision.